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Research papers

Radio listeners' needs, listening behaviour and semiometric analysis

SOBEMAP MARKETING, a polling organisation belonging to the SOFRES group, has been carrying out audience research by listener’s report for RMB/RTBF since November 1991. On its own initiative, this organisation has been introducing semiometry to...

Catalogue: Radio Research Symposium 1995
Authors: Michele Losange, Dominique Zaczek
July 1, 1995
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Citation

Losange and Zaczek (1995a, July 01). Radio listeners' needs, listening behaviour and semiometric analysis. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/radio-listeners-needs-listening-behaviour-and-semiometric-analysis